What it really cost to get funded after resets, fees and activation
The checkout price is the first line of the campaign, not the cost of the campaign. If you cannot name every charge between entry and funded, you do not know what the seat cost to create.
The short answer
Start here
Add the evaluation entry, resets, recurring subscriptions, firm fees and funded activation tied to the campaign. Keep currencies separate. Stop at the funded event if you are measuring cost to funded; use received payouts minus all logged costs as net to desk for a cash-return review.
What matters
- Separate cost to funded from net to desk.
- Attribute charges to the account when the evidence supports it.
- Never convert an unlogged or cross-currency amount into a precise total.
01
Use the right equation for the question
Cost to funded is the money spent to create the funded seat. Net to desk is received payouts minus all logged prop-firm costs. Bank cash position adds starting fund, top-ups and withdrawals. Those are three different numbers and should stay separate.
For cost to funded, count the real account entry and the charges that followed it: resets, renewal months, one-time fees and activation. Do not subtract a payout from this acquisition number. The payout belongs in the net-to-desk cash-return record.
02
Keep evidence attached
A cost tied to a named account can explain why that seat became expensive. A firm-level charge with no account link can still belong in the desk total, but it should not be assigned to one seat by guesswork.
Currency is another hard boundary. A USD campaign and an EUR campaign can both be accurate without being forced into one converted total. NANO does not invent an exchange rate.
03
The common mistake
Do not compare a promotional first payment with somebody else’s complete path. One is an entry price. The other may include time, resets and activation. Put like beside like before drawing a conclusion.
Worked example
Assumptions, not a forecastFrom entry price to funded seat
- Evaluation entry: $145.
- Two logged resets: $80 each.
- One firm fee: $35.
- Funded activation: $149.
Cost to funded is $145 + $160 + $35 + $149 = $489. The $145 checkout price accounts for less than one third of the completed path.
This example assumes every charge belongs to the same USD campaign. It says nothing about the probability of passing or whether another purchase is justified.
Tool tutorial
Build the campaign ledger
- 01
Use Quick Log to add the evaluation at the amount paid, not the list price.
- 02
Log resets, subscriptions, fees and activation separately; attach an account only when the link is known.
- 03
Mark the pass and add the separate funded seat when the firm issues one.
- 04
Open Performance & costs to read the desk-wide same-currency spend and average cost per funded seat, then use account links and dates for campaign review.
See the complete desk-wide cost baseline
Performance & costs totals all logged same-currency spend across the desk and divides it by funded seats. It does not claim that lifetime average is one campaign’s exact cost.
The retrospective report is free. Campaign attribution still depends on the account links and dates you record.
Evidence boundary
What NANO can and cannot know
NANO can total same-currency logged charges across the desk and preserve account links. Its reported cost per funded seat is a desk-wide lifetime average, not a campaign-specific calculation. It cannot infer a missing fee, assign an unlinked charge to a seat, or convert currencies.
Common questions
- Should payouts reduce cost to funded?
- No. Cost to funded measures acquisition of the seat. Received payouts belong in the separate net-to-desk calculation.
- What if I do not know which account a reset belongs to?
- Keep it as a firm-level desk cost. Do not assign it to a named seat unless the evidence supports the link.